You may have heard the saying that “content is king”. Nothing could be truer in the SEO world right now. Every website lives or dies depending on the quality of its content. Effective copywriting is essential to any successful site and it is going to stay that way for the foreseeable future.

SEO copywriting is the art of not only writing compelling content for the reader, but also writing content which the search engines will love too. Gone are the days where you can simply stuff a page full of keywords and ride high in the search engines.
It’s now all about providing high quality content for the user but at the same time giving the web copy a light dusting of the right keywords. SEO copyrighting is all about weaving a thread through the page content that the search engines can pick up on, but that doesn’t leave your user confused.
If you’ve ever visited a really spammy webpage you start to realize that perhaps you were not the target of the writing. How many times have you read an article that goes something like this…
“Blue widgets are available everywhere, but when buying blue widgets you should look for the best blue widgets and the cheapest blue widgets available. I recommend buying blue widgets from Blue Widgets Inc. as their blue widgets are really good.”
Can you guess what the targeted keyword was?
Perhaps the example was a little extreme, but I do see a lot of people still stuffing a particular keyword or just a few keywords into their copy. It doesn’t look natural to the reader and it certainly doesn’t look very natural to the Search Engines.

English is such a complex language. Every word can have different meanings and many related words or synonyms.
Why then is it that people still think they can repeat the same word over and over in a webpage and get a high ranking?
For anyone who feels they are in the dark about writing effective SEO copy, you can download this free 16 page guide. It’s not meant to be an extensive guide but it is an excellent start and hey, did I mention that it’s totally free!
Download Free SEO Article Copywriting Guide






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