HitTail is a useful service that reveals in real-time the least utilized, most promising keywords hidden in the Long Tail of your natural search results. You add a small piece of code into your webpage and search engine traffic is logged and the search keywords recorded.

Some of these keywords can be used as the topic of new site content or blog posts, boosting the natural search results of your site. Simple idea and very effective.

Most Web tools today isolate you from the data you need to improve your website from a natural-search point-of-view. Built with sophisticated algorithms and patent-pending technology, HitTail zeros in on that data, showing you every search hit that has led to your site and then extracts the underperforming keywords. These keywords are displayed as suggestions for writing topics.

I’ve been running the free HitTail service on a few websites for a few weeks now and I’m very impressed with the information it delivers. I’m considering upgrading to the Plus or Premium memberships.