You may have heard the saying that “content is king”. Nothing could be truer in the SEO world right now. Every website lives or dies depending on the quality of its content. Effective copywriting is essential to any successful site and it is going to stay that way for the foreseeable future.

SEO copywriting is the art of not only writing compelling content for the reader, but also writing content which the search engines will love too. Gone are the days where you can simply stuff a page full of keywords and ride high in the search engines.

It’s now all about providing high quality content for the user but at the same time giving the web copy a light dusting of the right keywords. SEO copyrighting is all about weaving a thread through the page content that the search engines can pick up on, but that doesn’t leave your user confused.

If you’ve ever visited a really spammy webpage you start to realize that perhaps you were not the target of the writing. How many times have you read an article that goes something like this…

“Blue widgets are available everywhere, but when buying blue widgets you should look for the best blue widgets and the cheapest blue widgets available. I recommend buying blue widgets from Blue Widgets Inc. as their blue widgets are really good.”

Can you guess what the targeted keyword was?

Perhaps the example was a little extreme, but I do see a lot of people still stuffing a particular keyword or just a few keywords into their copy. It doesn’t look natural to the reader and it certainly doesn’t look very natural to the Search Engines.

English is such a complex language. Every word can have different meanings and many related words or synonyms.

Why then is it that people still think they can repeat the same word over and over in a webpage and get a high ranking?

For anyone who feels they are in the dark about writing effective SEO copy, you can download this free 16 page guide. It’s not meant to be an extensive guide but it is an excellent start and hey, did I mention that it’s totally free!

Download Free SEO Article Copywriting Guide

One of the most important part of SEO is undoubtedly Link Building. Onsite SEO can only get your so far in the Search Engines and a good understanding of Link Building is a must if you want to get highly ranked in the Search Engine Result Pages or SERPS.

The other day I came across this handy Professional SEO Link Building Services and Strategies Chart from ProspectMX.

You can download the full size chart at the ProspectMX Website for free. You can also order a printed poster version for $30 from their website.

The link building strategy diagram breaks down link building into 5 main
categories:

• Link Bait
• Social Communities
• Paid/Traded Links
• Cherry Picking Links
• Content Submissions

Each category is then broken down further. It’s a nice, simple representation of what link building is all about in 2008. The chart will also be updated as things change in the world of link building.

Share, bookmark and e-mail web pages quickly without leaving your browser!

Shareaholic is a Firefox add-on that makes it easy for you to submit the web page you’re on to your favorite sharing or bookmarking service, including: digg, del.icio.us, facebook, friendfeed, google bookmarks, magnolia, mixx, reddit, stumbleupon, tumblr and twitter.

You also have the option to e-mail the web page directly to a friend.

Quickly evaluate web page popularity.

Shareaholic also lets you know how many times the web page you’re on has been dugg or saved to del.icio.us!

Ever wanted to get inside the mind of an Internet Marketer? Now you can with my new site, InsidePaul.com!!!

The blog focuses on Search Engine Marketing and Search Engine Optimization. There will be useful tips and guides as well as some of my personal experiences.

The latest post deals with some common SEO myths…

Tags
You must have keyword-rich page URLs - FALSE
You must have a keyword-rich domain - FALSE
Heading tags are necessary (H1, H2 etc.) - FALSE
Using keywords in comment tags will hurt your rankings - FALSE
You need to use keywords in meta keyword tags - FALSE
Meta keywords must be included in page content - FALSE

TRUE: It’s actually far better if you use the keyword meta tag to include misspellings and other keyword varieties that you don’t have in your pages.

You can read more about Search Engine Marketing and SEO myths on InsidePaul.com - Inside The Mind Of An Internet Marketer.

Try this technique for coming up with some keyword rich domain names…

Here is the Google Adwords tool mentioned in the video.

You can check the domains in GoDaddy’s Bulk Domain Checker or any other free bulk domain checker such as Moniker’s Bulk Domain Checker.

You can then go ahead and register the domains you want anywhere you like.

My choice would be 1&1 Internet because they are cheap but also provide good customer support and cheap hosting packages. You can host up to 50 domains on their Home Package for around $5 a month. The domains you host will share a massive 120GB of webspace! Plus you get Free Private Domain Registration if you want it!!!

Also be sure to check out Eric Giguere’s blog for more useful info.

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BuyNowDeal.com has a new offer for February. This month they are offering 24 products with resell rights. All products come with either Master Resell Rights (MRR) or Private Label Rights (PLR). Just like last month’s offer they are increasing the price each week in February. The price is currently $17 but will go up $5 each remaining week in February.

• Firesale Week 1 - 1st Feb - 7th Feb - $12
• Firesale Week 2 - 8th Feb - 14th Feb - $17
• Firesale Week 3 - 15th Feb - 21st Feb - $22
• Firesale Week 4 - 22nd Feb - 29th Feb - $27

There is an interesting combination of products on offer this month. Facebook Social Ads (with Master Resell Rights) is a guide to Facebook’s answer to Google Adwords PPC. It is being sold for $7 separately on the site and is worth every penny if you’re already using pay per click or intend to use it in the future.

There are also two packs of Adsense ready themes for WordPress blogs. 30 Adsense Ready Instant WordPress Themes (with MRR) and 50 Niche WordPress Blog Themes (with MRR). The first 30 themes come complete with Photoshop PSD files. The pack of 50 does not include PSD files but is still a good collection of WordPress themes. Both of these products is being sold separately on the site for $7 for the 30 themes with PSD files and $5 for the 50 themes without.

Craigslist Marketer Pro (with MRR) is a package consisting of a guide, video, speadsheet and list of popular cities. It is being sold for $10 separately on the site through the product mini-site. It’s surprising just how much traffic flows through Craigslist each day. The package shows you how to get started and how to avoid getting your posts flagged or deleted. It’s actually pretty useful, even if you don’t think Craigslist has much to offer your existing website. Give it a try and see the response you get!

Other products included in this months deal are…

• My $900 A Week Super Niche Revealed (MRR)
• Blogging For Cash (PLR)
• The Expert Guide To Pursuing Wealth (PLR)
• Web 2.0 Sites Exposed (PLR)
• The Lazy Man’s Guide To Writing Articles (MRR)
• Video Profits (MRR)
• 5 Steps To Article Marketing Secrets (MRR)
• Doing Business With PayPal (MRR)
• Basic SEO Explained (MRR)
• Traffic Overdrive (PLR)
• Fast Track To Online Profits (MRR)
• How To Set Up And Use Joomla (PLR)
• Niche Blog Affiliate Profits (MRR)
• Internet Entrepreneurship Survival Guide (PLR)
• How To Motivate Your Affiliates (MRR)
• E-zine Publishing Mastery (MRR)
• Social Madness (PLR)
• Bum Marketing Magic (PLR)
• The Big Book Of Resell Rights Tips (MRR)
• Selling Your Way To Your First Million (MRR)

Also still available are the December Deal ($27 for 14 products with MRR/PLR rights) and the New Year Firesale ($35 for 30 products with MRR/PLR rights).

I can’t wait to see which products go into the March deal!

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Facebook Social Ads is the key to effective Facebook marketing, but only if used properly.

There are lots of advantages to using Facebook as a marketing tool, but the pitfalls can be tremendous. Remember when you went through the growing pains of setting up your Adwords campaign and how long it took you to see any profit at all, let alone a significant profit? Facebook marketing is the same. Only through trial and error will you learn how to customize Facebook monetization for your particular needs.

If you are serious about slicing off just a small piece of the world’s most popular social networking website, then you need to learn how Facebook Marketing actually works.

Facebook Social Ads - The New Adwords is an extremely helpful guide when trying to understand and setup a Facebook Advertising campaign.

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Are you wondering why your website isn’t being returned in Google search results?

The Google Sandbox Checker Tool available for free at SearchEngineGenie.com is the perfect way to check if your site has been sandboxed.

There are also many more cool tools including…

• Google Position Checker Tool
• Yahoo Position Checker Tool
• MSN Position Checker Tool
• Backlink Finder Tool
• Search Engine Indexed Page Checker Tool
• Link Popularity Checking Tool
• Google Backlink Checker
• Yahoo Backlink Checker Tool
• MSN Backlink Checker Tool
• Future Pagerank Checker
• Google Pagerank Checker Tool
• Competition Finder Tool
• Google Suggest Scraper Tool
• Keyword Density Analysis Tool
• Yahoo-Google Keyword Suggestion Tool
• Keyword List Generator Tool
• Page Comparison Tool
• Search Engine Saturation Tool
• Spider Test Tool
• Link Popularity Comparison Tool
• Link Suggest Tool
• Google Banned Site Checker Tool
• Yahoo Banned Site Checker Tool
• MSN Banned Site Checker Tool
• Meta Tags Generator Tool
• Google Map Tool
• Google IP Checker Tool
• Reverse IP Tool
• Google Datacenter Checker Tool
• Yahoo Crawled Date Checker Tool
• Mod Rewrite Rule Generator Tool
• Password Encryptor Tool
• Robot File Code Generator Tool
• Return Of Investment Calculator Tool
• Java Script Pop-up Window Generator Tool
• Google Yahoo MSN Position Comparison Tool

They also offer many useful services!

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If you want to make some SERIOUS money online in 2008 you should check out the BuyNowDeal.com New Year Firesale!

You get 30 hot products with Master Resell Rights/Private Label Rights that you can resell right away.

But the real value is in actually reading them and applying some of the techniques to your own sites. The Tag & Ping guide is VERY helpful.

The starting price is just $7 for all 30 products but will increase every seven days throughout January…

• Week 1 - 1st Jan - 7th Jan - $7
• Week 2 - 8th Jan - 14th Jan - $12
• Week 3 - 15th Jan - 21st Jan - $17
• Week 4 - 22nd Jan - 28th Jan - $22
• 29th Jan Onwards - Normal Price - $27

Here is a list of the products (with the rights included)…

1. Super SEO Guidebook (MRR)
2. Freelance Riches (MRR)
3. A Beginners Guide To Web 2.0 (PLR)
4. The Expert Guide To Opt In List Building (PLR)
5. Squidoo Basics (PLR)
6. Secrets of High Profit Websites (PLR)
7. The Expert Guide To Article Marketing (PLR)
8. Craigslist Exposed (PLR)
9. Video Marketing Profits (PLR)
10. Making Sense Of Google Adsense (MRR)
11. 101 Basics to Search Engine Optimization (MRR)
12. Become An Affiliate Marketing Master (PLR)
13. The Expert Guide To Cashing In On eBay (PLR)
14. Squidoo Profits (MRR)
15. The YouTube Revolution (PLR)
16. Tag and Ping Basics (PLR)
17. List Building Explained (PLR)
18. Buying Websites on eBay (MRR)
19. Advanced SEO Techniques (PLR)
20. MySpace Profit Strategies (PLR)
21. Change Your Mind Change Your Life (PLR)
22. The Expert Guide To Affiliate Marketing (PLR)
23. E-mail Marketing Riches (PLR)
24. How To Uncover Red Hot Niches In Minutes (PLR)
25. Virtual Real Estate Tycoon (MRR)
26. Learn The Secret Marketing Mindset (MRR)
27. Craigslist Advertising Revealed (PLR)
28. The Expert Guide To Pay Per Click Marketing (PLR)
29. Blogging On Steroids (MRR)
30. Traffic 2.0 (PLR)

The price is currently $7 but will increase each week throughout January.

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